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      Iona Crawford


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Velvet Boutique Shop > Designers  > Iona Crawford

Scottish Fashion Awards 2009 nominee
Winner of the Betty Davies Award for Innovation
Winner of the London Calling Fashion Competition in association with Start London
"One of the most avant-garde young designers emerging today", as quoted on
As seen in The Sunday Times, The Telegraph, The Scotsman, The Herald, No. 1 magazine...

Iona Crawford established her contemporary womenswear label after graduating with a first class honours in fashion design from Edinburgh College of Art. By fusing her experience in design, pattern cutting, illustration and garment construction, with her strong entrepreneurial passion and business aptitude, she works to produce high-end contemporary womenswear, placing strong emphasis on Scottish fabrics such as Cashmere, Leather and Extra Fine Merino. The sensitivity of masculinity, the way in which menswear gathers a certain delicacy when worn by a woman, provide great inspiration and stimulation for her work. Play with garment structure and silhouette has contributed to the dynamics of her recent design practice, as has time spent exhibiting in Japan. Iona's versatility as a designer enables her to tackle many areas of womenswear design, from tailoring to more avante-guard undertakings.

Iona aims to challenge traditional outlook on Scottish fabric, designing unique, contemporary garments to be worn with an independent attitude. By combining rich luxurious Scottish fabrics such as cashmere with intriguing materials such as laser-cut leather, handknitted pieces and handmade ceramic buttons, she modernises the way in which Scottish fabrics are traditionally recognised. It is this unique and innovative approach which gives her label its niche.

Photographer: Catherine MacGregor


Velvet Boutique Online Store is now CLOSED.

After six great years, founder Jeda Pearl is moving onto new projects - you can read her statement here.

Now the store is closed, we will be archiving the site. Founder, Jeda has a couple of new ideas simmering away, so watch this space...

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Founder, Jeda will be continuing her freelance design, marketing, social media, PR and photography services. You can find out more on our Consultancy pages or browse


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